Anyone who gets a lot of email is familiar with the classic “I expect you’re law well” and its related household of phrases. The the email equivalent of small talk. And also like little talk, this expression can get a little repetitive if you uncover yourself relying top top it too often.

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As one entrepreneur, editor, and also PR professional, I calculation that I’ve sent out at the very least 73,000 business emails over the past twenty years. (A fairly conservative estimate, in ~ that.) i have seen plenty of an “I expect you’re act well” overcome my inbox. I’ve sent out a few, as well (we every do, native time come time!). Below are my 5 favorite options to the ubiquitous greeting.

1 Nothing at all

The email app Boomerang performed a data study and found that emails between seventy-five and one hundred words in length had actually the best an answer rates. Back the solution rate decreased slowly after that, speak to any kind of busy person and also they’ll tell friend they prefer emails that are brief and also get directly to the point. Display that you value the recipient’s time by acquiring down to business right indigenous the start.

2 miscellaneous personal

In my job-related as one editor, i’ve had world follow me top top Twitter or Facebook, commenting on and sharing every write-up I publish. And, just when ns think i’ve somehow deserve a fan, I’ll get a letter from them questioning me to expropriate a guest blog post or carry out some type of cross-promotional content swap. I have to admit, ns admire your dedication to gaining to know me, even if that comes with an ulterior motive. And if they key something that reflects the knowledge they’ve gained about my style and also the topics I treatment about, it’s much more likely to be something I deserve to use.

If you’re creating a high-stakes email that requirements to gain results, the never hurts to perform your homework. You don’t need to stalk who on society media, yet doing a tiny research deserve to go a long way. Incorporate a sentence or 2 at the opened of your email to display you’re acquainted with the recipient’s work, prefer this:


I read your article around in last week. You hit the pond on the head once you said . . .

There space a couple of caveats here. First, don’t usage a personalized opener unless it actually relates come the object you’re writing about. It would certainly be awkward to congratulate someone on the publishing of their current novel if girlfriend were creating to market them a deal on life insurance. (Unless probably they write murder mysteries. There might be a hook there.) and also, don’t make your message too personal. Saying you read an short article is one thing, but mentioning the beach holidays photos you experienced on Instagram will come off together creepy.

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3 “I recognize you’re swamped, for this reason I’ll it is in brief.”

I love this opener. It, and the variety of paragraphs in the email I see prior to me, speak me that the sender values my time and made an effort to save things short and sweet.

There’s just one dominion with this opener—if you’re walk to use it, you’d much better actually it is in brief. Nothing promise to save it brief and then walk on for paragraph after paragraph. The sender may wonder even if it is you actually understand the an interpretation of brief.

4 “We met in ~ ______.”

If did you do it met the receiver before, that never harms to speak so. Possibly you connected briefly in ~ a conference. Even if the recipient appears unlikely to remember, the fact that girlfriend did remember walk a long way toward creating a rapport.

Once again, this method works best if her previous conference is appropriate to the topic at hand. If you met at a conference and exchanged words about marketing strategies, and you’re emailing currently to asking the receiver to testimonial your new app because that marketers, you connecting the appropriate dots. That won’t be the case, however, if you’ve just bumped into each various other in a coffee shop and also exchanged some little talk about the weather.

5 A little of little talk

If you really think a tiny talk opener fits her audience best, provide it a whirl. Yet if you’re trying to find an alternate to “I hope all is well,” or “I expect you’re doing well,” consider something a little an ext personal:


How are things in new York? ns hope you’re maintaining cool during the warm wave.

The an ext familiar you room with the recipient, also if you recognize each other only through email exchanges, the much better this works.

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In mine opinion, the many important dominion of email interaction is this: don’t pressure it. If you’re trying too difficult to it is in personable or clever, your recipient will nearly always see through your attempts. As soon as I write an email, also if it’s for a massive emailing campaign, I’m always thinking of mine intended recipient and their persona. I laugh as I create (seriously, the a little creepy) and write together though I’m having actually a face-to-face conversation through them.